ResearchWorkshop
Research to Decision
Stop collecting research and start deciding: frame the choice, weigh the evidence and leave with a test plan.
Pricing and dates announced soon
Overview
What you'll take away
Turn market and customer research into a clear decision. Your team sorts what it knows, frames the decision, scores the options and leaves with a test plan and owners.
- A one-page summary of what the research actually says, and what it does not
- Customer quotes and jobs to be done sorted into clear themes
- An opportunity brief with a metric that would change the decision
- Options scored independently, so politics stay out
- One decision, one backup and named owners
- A test plan with kill and expand criteria
Audience
Who it's for
A good fit for
- Leadership, product, marketing and strategy teams
- Teams sitting on surveys, interviews or market data with no clear next step
- Groups who need to agree on a direction and defend it
Not the right fit for
- Groups looking for us to run the research itself in the session
- Anyone who wants a slide deck instead of a decision
Agenda
Sample agenda
A typical running order. We tailor the agenda and timings to your group before the day.
- 20 min
Frame the decision
What are we deciding, by when, and who owns it?
- 45 min
Sort the evidence
Group findings, quotes and data into themes. Mark what is strong, weak or missing.
- 40 min
Opportunity brief
Write a one-page brief at the right altitude, with a metric that would change the decision.
- 15 min
Break
- 40 min
Options and scorecard
Generate options inside real constraints. Score independently, then discuss the outliers.
- 30 min
Decide
One primary bet and one backup, each with an owner. Record dissent.
- 25 min
Test plan
Hypothesis, participants, duration, metrics and kill criteria agreed in advance.
Format
How it works
- How it runs
- Live and facilitated, with guided practice in every session.
- Where
- Online for distributed teams, or in person at your location.
- Materials
- Evidence sorting template, opportunity brief, idea selection scorecard and test plan, plus a written summary after the session.
- Length
- About half a day.
- Before the day
- Share the research you have. We help you decide what to bring.
- Pricing and dates
- Announced soon. Request this workshop and we will reply with options.
FAQ
Questions
When can we book it, and what does it cost?
Pricing and dates will be announced soon. Request this workshop and we will reply with options.
What research should we bring?
Whatever you have: surveys, interviews, sales notes or market data. We help you pick what matters most.
What if we do not have research yet?
Tell us in your request. We can start from what the team knows and plan the research you need.
Who should attend?
The person who owns the decision, people close to customers and at least one healthy skeptic.
What do we get afterwards?
A written summary with the brief, the scores, the decision, owners and the test plan.
Research to Decision
Request this workshop.
Tell us about your group and what you want to get out of the session. We will reply personally with options.
Pricing and dates announced soon. Questions? info@obraworkshops.com
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